NFT Community management can help ensure the smooth operation of non-fungible token (NFT) communities and their future development in Web3. The idea is to keep track of community events and developments while keeping the community organised and cohesive toward the project goal. Community management can help to resolve disputes and to show empathy to digital asset owners. Nevertheless, NFT holders are, in essence, shareholders of the project. NFT community management is becoming increasingly more important as Web3 communities grow, and with a strong community, anything is possible.
Quick refresh: what is an NFT (community)?
The management of NFT communities is a critical but often overlooked aspect of developing and deploying these digital assets. NFTs are unique tokens on a blockchain that can represent ownership of digital or physical assets. In contrast to fungible tokens, which are interchangeable and can be divided into smaller units, NFTs are non-divisible. Due to their rarity or uniqueness, they are ideal for representing items like art, collectibles, or in-game items with monetary value.
NFT communities are flourishing online spaces where people with a shared interest in NFTs can connect with one another. As the popularity of NFTs continue to grow, as does the number of people flocking to these communities in search of information, advice, and support.
Why NFT community management is essential
With a wide range of people with different levels of knowledge and expertise, NFT community management can be a challenge. It is important to strike a balance between providing content that is both informative and accessible to all while avoiding overwhelming newcomers with too much information.
While the technical aspects of creating and deploying NFTs are essential, it is equally important to have a well-managed community around the project. This is because NFTs are often bought and sold in online communities. The success of an NFT project depends on the strength of these communities. For example, an NFT gaming organisation needs players to enjoy the game enough to transact in-game assets with one another.
A good NFT community will contain a variety of content that covers the basics of what NFTs are and how they work. Additionally, it includes more in-depth articles and discussions for those with a more advanced understanding. It is also essential to have a protocol for moderating content and managing users to keep the community respectful and welcoming to all. One way is by establishing rules and best practices written on communication channels or creating a tutorial page for newcomers.
With the right mix of content and community management, NFT communities can be a valuable resource for anyone interested in this exciting technology. It can be a fun entry point to the Web3 world!
3 Tips to create a strong foundation for your NFT Community
There are a few things that project owners should keep in mind when managing their NFT communities.
1. Constantly remind people of your vision
Have a clear vision and communicate constantly with your members. This way, you can keep everyone on the same page and working towards the same goals. Let’s take, for example, an NFT online chess game that allows users to interact with in-game assets and transact them. This creates a Play-to-Earn (P2E) model. The NFT game envisions creating a community where chess players can enjoy the game while earning rewards in the form of digital assets, NFTs and cryptocurrency. It is therefore necessary for a weekly content plan to include benefits and positive facts about NFT online chess, to create rapport and build trust in the project as more players join.
2. Active moderation is key
The project ambassadors should be active in the community and should engage with community members regularly. This is essentially getting more experienced people in the community to become a moderator. They should be the ones who are zealously advocating for the project. However, a community manager is needed to push content forward and stay attentive to the market needs.
3. Get people involved in decision-making
Finally, it is vital to have a community-centred approach to decision-making. This means that the community should be involved in decisions about the project, such as what features to add or what direction to take the project in. This will lead the project to a democratic system. The funds spent on NFTs are being directed to the project development from a shared decision-making perspective. In practice, this can be done through a voting system or members’ livestream meetings with the project owner.
