DEFACTOR
MARKETING & TECH SUPPORT
Marketing strategy, content creation, event marketing, business development, product tech support & help center management for a DeFi Ecosystem.
A Zaisan use case.
CLIENT DESCRIPTION
Defactor is a DeFi ecosystem that is globally empowering businesses to tokenise real-world assets by offering a decentralised open-source financial technology. This allows access to liquidity in exciting, new ways beyond the traditional, and the opportunity to unlock a new financial future.
![defactor-Logo partner-r2<br />](https://zaisan.io/wp-content/uploads/2023/06/defactor-Logo.png)
PROJECT INFO
GLOBAL
COUNTRY
TEAM MEMBERS
PROJECT PERIOD (MONTHS)
TEAM COMPOSITION
- Marketing Specialists
- Web3 Consultants
- Product Manager
- Business Developers
- Customer Support
TEAM EXPERTISE
![](https://zaisan.io/wp-content/uploads/2022/09/Zaisan_Hero_Icons_260_NFT.png)
MARKETING STRATEGY
![](https://zaisan.io/wp-content/uploads/2022/09/Zaisan_Hero_Icons_260_Design.png)
CONTENT CREATION
![](https://zaisan.io/wp-content/uploads/2022/09/Zaisan_Hero_Icons_260_Configuration.png)
WEB3 TECH
![founding team](https://zaisan.io/wp-content/uploads/2022/09/Zaisan_Hero_Icons_260_Founding-Team.png)
CUSTOMER SUPPORT
![](https://zaisan.io/wp-content/uploads/2022/09/Zaisan_Hero_Icons_260_Infrastructure.png)
BUSINESS DEVELOPMENT
![](https://zaisan.io/wp-content/uploads/2022/09/Zaisan_Hero_Icons_260_Compliance.png)
MARKET RESEARCH
PROJECT GOALS
- Optimise online communication platforms
- Establish go-to-market strategies for the Defactor toolkit
- Consistent and frequent content creation and distribution
- A streamlined process for all customer support
- Strengthen business development outreach
- Streamline event marketing efforts
- Conducting due diligence on partnerships enabling toolkit utilisation
![Zaisan_TrustedPartner-03](https://zaisan.io/wp-content/uploads/2023/06/Zaisan_TrustedPartner-03.png)
IMPLEMENTATION
![](https://zaisan.io/wp-content/uploads/2022/09/1.png)
SCOPE DEFINITION
- Identifying opportunities to optimise website and social platforms
- Content strategy and creation
- Go-to-market strategies for Defactor’s toolkit
- Establishing Intercom as a central help desk platform
- EMEA event marketing support
- Business development outreach
- Technical support on product and client management
![](https://zaisan.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-01-at-9.20.24-PM.png)
WEBSITE OPTIMISATION
- Reconfiguration and implementing changes to the layout, text, structure, visuals, and colour scheme
- SEO optimisation
- Publishing blog articles
![](https://zaisan.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-01-at-9.20.29-PM.png)
HELP CENTER SETUP
- Integrating customer service tooling (Intercom) into the Defactor website and Engage web app
- Creation of knowledge base in multiple languages and technical setup and configuration of customer support service
- Implementing (automated) workflows and SLAs
- Inbox monitoring and first line of response
![](https://zaisan.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-01-at-9.20.33-PM.png)
CONTENT CREATION
- Ebooks: Lending Pools Unpacked: An in-depth exploration and explanation of lending pools and their fundamental concepts, as well as their benefits. Asset Tokenisation Unpacked: An in-depth exploration of various facets of tokenisation and a step-by-step guide to both asset tokenisation and investment in tokenised assets.
- Video production: Event highlights, community video series “Tokenised World”, product explainers, and video podcast series “Defactor Podcast”
- Blog articles and Infographics: Based on ebook and video podcasts (repurposing content)
-
![](https://zaisan.io/wp-content/uploads/2023/04/z_website_numbers-05.png)
PRODUCT MANAGEMENT AND ANALYSIS
- Conducting research to create product overview and technical outlines used to further develop the technical tool for asset tokenisation (which also turned into an ebook)
- Preliminary product and integration research on Defactor’s client, mapping out existing discrepancies in technology and suggesting improvements for better user experience
![](https://zaisan.io/wp-content/uploads/2023/04/z_website_numbers-06.png)
EVENT MARKETING
- Supporting the selection of the right industry events
- Preparation of event briefings, timeline planning, and promotion
- Concepts & preparation of side events alongside high-profile events
- Establishing merchandise needs, support designs, inventory, and eventual order
![](https://zaisan.io/wp-content/uploads/2023/04/z_website_numbers-07.png)
BUSINESS DEVELOPMENT SUPPORT
- Field analysis of relevant projects in the RWA market for future collaborations
- (Cold) outreach to these projects
- Consultancy on CRM processes
- Social influencer and KOL analysis