DEFACTOR
MARKETING & TECH SUPPORT
Marketing strategy, content creation, event marketing, business development, product tech support & help center management for a DeFi Ecosystem.
A Zaisan use case.
CLIENT DESCRIPTION
Defactor is a DeFi ecosystem that is globally empowering businesses to tokenise real-world assets by offering a decentralised open-source financial technology. This allows access to liquidity in exciting, new ways beyond the traditional, and the opportunity to unlock a new financial future.
PROJECT INFO
GLOBAL
COUNTRY
TEAM MEMBERS
PROJECT PERIOD (MONTHS)
TEAM COMPOSITION
- Marketing Specialists
- Web3 Consultants
- Product Manager
- Business Developers
- Customer Support
TEAM EXPERTISE
MARKETING STRATEGY
CONTENT CREATION
WEB3 TECH
CUSTOMER SUPPORT
BUSINESS DEVELOPMENT
MARKET RESEARCH
PROJECT GOALS
- Optimise online communication platforms
- Establish go-to-market strategies for the Defactor toolkit
- Consistent and frequent content creation and distribution
- A streamlined process for all customer support
- Strengthen business development outreach
- Streamline event marketing efforts
- Conducting due diligence on partnerships enabling toolkit utilisation
IMPLEMENTATION
SCOPE DEFINITION
- Identifying opportunities to optimise website and social platforms
- Content strategy and creation
- Go-to-market strategies for Defactor’s toolkit
- Establishing Intercom as a central help desk platform
- EMEA event marketing support
- Business development outreach
- Technical support on product and client management
WEBSITE OPTIMISATION
- Reconfiguration and implementing changes to the layout, text, structure, visuals, and colour scheme
- SEO optimisation
- Publishing blog articles
HELP CENTER SETUP
- Integrating customer service tooling (Intercom) into the Defactor website and Engage web app
- Creation of knowledge base in multiple languages and technical setup and configuration of customer support service
- Implementing (automated) workflows and SLAs
- Inbox monitoring and first line of response
CONTENT CREATION
- Ebooks: Lending Pools Unpacked: An in-depth exploration and explanation of lending pools and their fundamental concepts, as well as their benefits. Asset Tokenisation Unpacked: An in-depth exploration of various facets of tokenisation and a step-by-step guide to both asset tokenisation and investment in tokenised assets.
- Video production: Event highlights, community video series “Tokenised World”, product explainers, and video podcast series “Defactor Podcast”
- Blog articles and Infographics: Based on ebook and video podcasts (repurposing content)
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PRODUCT MANAGEMENT AND ANALYSIS
- Conducting research to create product overview and technical outlines used to further develop the technical tool for asset tokenisation (which also turned into an ebook)
- Preliminary product and integration research on Defactor’s client, mapping out existing discrepancies in technology and suggesting improvements for better user experience
EVENT MARKETING
- Supporting the selection of the right industry events
- Preparation of event briefings, timeline planning, and promotion
- Concepts & preparation of side events alongside high-profile events
- Establishing merchandise needs, support designs, inventory, and eventual order
BUSINESS DEVELOPMENT SUPPORT
- Field analysis of relevant projects in the RWA market for future collaborations
- (Cold) outreach to these projects
- Consultancy on CRM processes
- Social influencer and KOL analysis
IMPRESSIONS
