DEFACTOR
MARKETING SUPPORT
& TECH RESEARCH

Go-to-market, content strategy & execution, and help center setup for a DeFi Ecosystem. A Zaisan use case.

CLIENT DESCRIPTION

Defactor is a DeFi ecosystem that is globally empowering businesses to tokenise real-world assets by offering a decentralised open-source financial technology. This allows access to liquidity in exciting, new ways beyond the traditional, and the opportunity to unlock a new financial future.

partner-r2<br />

PROJECT INFO

GLOBAL

COUNTRY

TEAM MEMBERS

PROJECT PERIOD (MONTHS)

TEAM COMPOSITION

  • Marketing Specialists
  • Web3 Consultants
  • Customer Support

TEAM EXPERTISE

CONTENT CREATION

founding team

CUSTOMER SUPPORT

DIGITAL MARKETING

BUSINESS ANALYSIS

GO-TO-MARKET STRATEGY

PROJECT GOALS

  1. Optimise online communication platforms
  2. Establish go-to-market strategies for the Defactor toolkit
  3. Consistent and frequent content creation and distribution
  4. A streamlined process for all customer support

IMPLEMENTATION

SCOPE DEFINITION

  • Identifying opportunities to optimise specific web pages and community platforms
  • Social Media & Content Strategy
  • Go-to-market strategies for Defactor’s toolkit
  • Establishing Intercom as central help desk platform

WEBSITE OPTIMISATION

  • Implementing changes to the layout, text, structure, visuals, and colour scheme
  • SEO optimisation
  • Publishing blog articles

HELP CENTER SETUP

  • Integrating customer service tooling (Intercom) into the Defactor website and Engage web app
  • Creation of knowledge base in multiple languages and technical setup and configuration of customer support service
  • Implementing (automated) workflows and SLAs
  • Inbox monitoring and first line of response

CONTENT CREATION

  • Ebook: “Lending Pools Unpacked: An in-depth exploration and explanation of lending pools and their fundamental concepts, as well as their benefits.
  • Video production: Event highlights, community video series “Tokenised World”. product explainers, video podcast
  • Blog articles: Based on ebook and video podcasts (repurpose content)
  • One-liner and Elevator Pitch: Streamline messaging

PRODUCT ANALYSIS

  • Conducting research to create product overview and technical outlines used to further develop the tech tool for asset tokenisation (which also turned into an ebook)

IMPRESSIONS

VIDEO GALLERY

JOIN GENERATION 3.0