EOS NETWORK FOUNDATION
EMEA TOUR
Go-to-market, event marketing & business development for a major blockchain ecosystem. A Zaisan use case.
CLIENT DESCRIPTION
The EOS Network is a blockchain platform allowing for near-feeless transactions and built to deliver the smoothest possible web3 end-user experience. It is built on Antelope, an open framework for developing fast, secure, and user-friendly blockchains and smart contracts.
The EOS Network Foundation (ENF) is a not-for-profit organisation committed to empowering users and developers. It supports the ecosystem by providing funding for projects, technological upgrades, and community initiatives.
PROJECT INFO
EMEA
COUNTRY
TEAM MEMBERS
PROJECT PERIOD (MONTHS)
TEAM COMPOSITION
- Web3 Specialists
- Business Developers
- Marketing Strategists
- Web3 Consultants
TEAM EXPERTISE
START-TO-FINISH EXECUTION
BUSINESS DEVELOPMENT
MARKETING
STRATEGIC AND TACTIAL MAINTENANCE
PROJECT GOALS
- Develop a Go-to-market strategy for EMEA
- Build and grow the contact database
- Engage in active conversations through follow-up meetings
- Grow the number of development projects in the ecosystem
- Spread the word about the comeback of EOS
IMPLEMENTATION PHASES
GO-TO-MARKET-STRATEGY
- Market analysis
- Defining identity, target audience, positioning, value proposition
- Establishing goals, approach, ideal projects, and event selection
PREPARATION
- Negotiating event sponsorship packages
- Booth realisation including graphic design, built and furnishings
- Team training and development educational resources
- Developing merchandise including stickers, business cards, apparel, and printed magazine
- Implementing CRM processes, from contact registration, to lead scoring and automated email workflows
EXECUTION OF EVENT MARKETING
- 11 events, in 11 weeks, in 7 countries
- Staffing the booth
- Represented ENF in 8 on-stage presentations and 6 panels
- Content creation and social media support
- Qualitative market research
BUSINESS DEVELOPMENT
- Data enrichment of contact and company database
- Lead nurturing through educational email workflows
- Further developing relationships with MQLs and SQLs
- Exploring and materialising partnership opportunities
THE SOLUTION
Re-enter the market through rebuilding brand awareness and personal engagement, networking to grow the database, introducing newbies to the EOS Network, and re-engaging with existing community members.
Benefits:
- EOS BRANDING: Turning the negative market sentiment into a trusted experience
- ENF BRANDING: The surprise in the market. A trusted entity in a volatile market
- COMMUNITY: Expanding the software development community for EOS
- TECHNOLOGY: Constant improvement of the code base
- ECONOMY: Starting sustainable businesses based on the EOS stack
VIDEO CONTENT CREATION BY ZAISAN
WEB SUMMIT, LISBON, PORTUGAL
TOUR IMPRESSIONS
NETWORK GROWTH
NEW CONTACTS REGISTERED
PEOPLE SAW THE BOOTHS
PERSONAL ENGAGEMENTS
NEW PARTNERSHIP OPPORTUNITIES
DIGITAL MARKETING
MARKETING EMAILS
%
EMAIL OPEN RATE
SOCIAL MEDIA POSTS
SOCIAL MEDIA IMPRESSIONS
DESIGN IMPRESSIONS
