EOS NETWORK FOUNDATION

EMEA TOUR

Go-to-market, event marketing & business development for a major blockchain ecosystem. A Zaisan use case.

CLIENT DESCRIPTION

The EOS Network is a blockchain platform allowing for near-feeless transactions and built to deliver the smoothest possible web3 end-user experience. It is built on Antelope, an open framework for developing fast, secure, and user-friendly blockchains and smart contracts.

The EOS Network Foundation (ENF) is a not-for-profit organisation committed to empowering users and developers. It supports the ecosystem by providing funding for projects, technological upgrades, and community initiatives.

PROJECT INFO

EMEA

COUNTRY

TEAM MEMBERS

PROJECT PERIOD (MONTHS)

TEAM COMPOSITION

Web3 Specialists
Business Developers
Marketing Strategists
Web3 Consultants

TEAM EXPERTISE

START-TO-FINISH EXECUTION

BUSINESS DEVELOPMENT

MARKETING

STRATEGIC AND TACTIAL MAINTENANCE

PROJECT GOALS

Develop a Go-to-market strategy for EMEA
Build and grow the contact database
Engage in active conversations through follow-up meetings
Grow the number of development projects in the ecosystem
Spread the word about the comeback of EOS

IMPLEMENTATION PHASES

GO-TO-MARKET-STRATEGY

Market analysis
Defining identity, target audience, positioning, value proposition
Establishing goals, approach, ideal projects, and event selection

PREPARATION

Negotiating event sponsorship packages
Booth realisation including graphic design, built and furnishings
Team training and development educational resources
Developing merchandise including stickers, business cards, apparel, and printed magazine
Implementing CRM processes, from contact registration, to lead scoring and automated email workflows

EXECUTION OF EVENT MARKETING

11 events, in 11 weeks, in 7 countries
Staffing the booth
Represented ENF in 8 on-stage presentations and 6 panels
Content creation and social media support
Qualitative market research

BUSINESS DEVELOPMENT

Data enrichment of contact and company database
Lead nurturing through educational email workflows
Further developing relationships with MQLs and SQLs
Exploring and materialising partnership opportunities

THE SOLUTION

Re-enter the market through rebuilding brand awareness and personal engagement, networking to grow the database, introducing newbies to the EOS Network, and re-engaging with existing community members.

Benefits:

EOS BRANDING: Turning the negative market sentiment into a trusted experience
ENF BRANDING: The surprise in the market. A trusted entity in a volatile market
COMMUNITY: Expanding the software development community for EOS
TECHNOLOGY: Constant improvement of the code base
ECONOMY: Starting sustainable businesses based on the EOS stack