DEFACTOR
MARKETING & TECH SUPPORT

Marketing strategy, content creation, event marketing, business development, product tech support & help center management for a DeFi Ecosystem.

A Zaisan use case.

CLIENT DESCRIPTION

Defactor is a DeFi ecosystem that is globally empowering businesses to tokenise real-world assets by offering a decentralised open-source financial technology. This allows access to liquidity in exciting, new ways beyond the traditional, and the opportunity to unlock a new financial future.

PROJECT INFO

GLOBAL

COUNTRY

TEAM MEMBERS

PROJECT PERIOD (MONTHS)

TEAM COMPOSITION

Marketing Specialists
Web3 Consultants
Product Manager
Business Developers
Customer Support

TEAM EXPERTISE

MARKETING STRATEGY

CONTENT CREATION

WEB3 TECH

CUSTOMER SUPPORT

BUSINESS DEVELOPMENT

MARKET RESEARCH

PROJECT GOALS

Optimise online communication platforms
Establish go-to-market strategies for the Defactor toolkit
Consistent and frequent content creation and distribution
A streamlined process for all customer support
Strengthen business development outreach
Streamline event marketing efforts
Conducting due diligence on partnerships enabling toolkit utilisation

IMPLEMENTATION

SCOPE DEFINITION

Identifying opportunities to optimise website and social platforms
Content strategy and creation
Go-to-market strategies for Defactor’s toolkit
Establishing Intercom as a central help desk platform
EMEA event marketing support
Business development outreach
Technical support on product and client management

WEBSITE OPTIMISATION

Reconfiguration and implementing changes to the layout, text, structure, visuals, and colour scheme
SEO optimisation
Publishing blog articles

HELP CENTER SETUP

Integrating customer service tooling (Intercom) into the Defactor website and Engage web app
Creation of knowledge base in multiple languages and technical setup and configuration of customer support service
Implementing (automated) workflows and SLAs
Inbox monitoring and first line of response

CONTENT CREATION

Ebooks: Lending Pools Unpacked: An in-depth exploration and explanation of lending pools and their fundamental concepts, as well as their benefits. Asset Tokenisation Unpacked: An in-depth exploration of various facets of tokenisation and a step-by-step guide to both asset tokenisation and investment in tokenised assets.
Video production: Event highlights, community video series “Tokenised World”, product explainers, and video podcast series “Defactor Podcast”
Blog articles and Infographics: Based on ebook and video podcasts (repurposing content)

PRODUCT MANAGEMENT AND ANALYSIS

Conducting research to create product overview and technical outlines used to further develop the technical tool for asset tokenisation (which also turned into an ebook)
Preliminary product and integration research on Defactor’s client, mapping out existing discrepancies in technology and suggesting improvements for better user experience