DEFACTOR
MARKETING & TECH SUPPORT
Marketing strategy, content creation, event marketing, business development, product tech support & help center management for a DeFi Ecosystem.
A Zaisan use case.
CLIENT DESCRIPTION
Defactor is a DeFi ecosystem that is globally empowering businesses to tokenise real-world assets by offering a decentralised open-source financial technology. This allows access to liquidity in exciting, new ways beyond the traditional, and the opportunity to unlock a new financial future.
PROJECT INFO
GLOBAL
COUNTRY
TEAM MEMBERS
PROJECT PERIOD (MONTHS)
TEAM COMPOSITION
- Marketing Specialists
- Web3 Consultants
- Product Manager
- Business Developers
- Customer Support
TEAM EXPERTISE
MARKETING STRATEGY
CONTENT CREATION
WEB3 TECH
CUSTOMER SUPPORT
BUSINESS DEVELOPMENT
MARKET RESEARCH
PROJECT GOALS
- Optimise online communication platforms
- Establish go-to-market strategies for the Defactor toolkit
- Consistent and frequent content creation and distribution
- A streamlined process for all customer support
- Strengthen business development outreach
- Streamline event marketing efforts
- Conducting due diligence on partnerships enabling toolkit utilisation
IMPLEMENTATION
SCOPE DEFINITION
- Identifying opportunities to optimise website and social platforms
- Content strategy and creation
- Go-to-market strategies for Defactor’s toolkit
- Establishing Intercom as a central help desk platform
- EMEA event marketing support
- Business development outreach
- Technical support on product and client management
WEBSITE OPTIMISATION
- Reconfiguration and implementing changes to the layout, text, structure, visuals, and colour scheme
- SEO optimisation
- Publishing blog articles
HELP CENTER SETUP
- Integrating customer service tooling (Intercom) into the Defactor website and Engage web app
- Creation of knowledge base in multiple languages and technical setup and configuration of customer support service
- Implementing (automated) workflows and SLAs
- Inbox monitoring and first line of response
CONTENT CREATION
- Ebooks: Lending Pools Unpacked: An in-depth exploration and explanation of lending pools and their fundamental concepts, as well as their benefits. Asset Tokenisation Unpacked: An in-depth exploration of various facets of tokenisation and a step-by-step guide to both asset tokenisation and investment in tokenised assets.
- Video production: Event highlights, community video series “Tokenised World”, product explainers, and video podcast series “Defactor Podcast”
- Blog articles and Infographics: Based on ebook and video podcasts (repurposing content)
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PRODUCT MANAGEMENT AND ANALYSIS
- Conducting research to create product overview and technical outlines used to further develop the technical tool for asset tokenisation (which also turned into an ebook)
- Preliminary product and integration research on Defactor’s client, mapping out existing discrepancies in technology and suggesting improvements for better user experience
EVENT MARKETING
- Supporting the selection of the right industry events
- Preparation of event briefings, timeline planning, and promotion
- Concepts & preparation of side events alongside high-profile events
- Establishing merchandise needs, support designs, inventory, and eventual order
BUSINESS DEVELOPMENT SUPPORT
- Field analysis of relevant projects in the RWA market for future collaborations
- (Cold) outreach to these projects
- Consultancy on CRM processes
- Social influencer and KOL analysis
IMPRESSIONS
VIDEO GALLERY
Looking Forward
As Europe accelerates its transition to renewable energy, the DENYSE partners are building the digital infrastructure that will power sustainable communities of the future. Our platform doesn't just make renewable energy more accessible—it reimagines how communities can collectively own, govern, and benefit from the energy transition.
DENYSE is supported via Eurostars, the Portuguese National Innovation Agency (ANI), Portugal 2030 and CCDR Algarve.
