R2 COLLECTIBLES
NFT PROJECT
Web3 consultancy, NFT project management & technical support for an art & collectibles publisher on Wax Blockchain. A Zaisan use case.
CLIENT DESCRIPTION
R2 Collectibles, established by passionate card collectors from the 80s, is a specialised publisher of digital art and collectibles. With a portfolio of various popular collections and artists, their aim is to cultivate a blockchain-based collector community that bridges emerging artists, collectors, and classic collectibles.
PROJECT INFO
GLOBAL
COUNTRY
TEAM MEMBERS
PROJECT PERIOD (MONTHS)
TEAM COMPOSITION
- Project Manager
- Tech Specialist
- Lawyer
- Web3 Consultants
- Marketing Strategist
TEAM EXPERTISE
PROJECT SUPPORT
BUSINESS RELATIONS
MARKETING
TECHNICAL INTEGRATION
PROJECT GOALS
- Creating engaging and innovative NFT collections
- Providing NFT campaign advice and technical support from start-to-finish
- Supporting the development of NFTs with utility
- Developing a tokenomics model for each NFT collection
- Building lasting communities around the various collections
IMPLEMENTATION PHASES
IDEATION PHASE
- Thinking out the concept
- Rough idea of set size, variations, and features
- Determining achievability and profitability
- Shortly considering the legal side
POLISHING PHASE
- Finalising and polishing the idea
- Designing NFTs, including variations
- Creating project website
- Determining additional features, rarity structure, marketing & partnership plan, and social accounts
- Making the first contact with the NFT marketplace
PRE-SALE PHASE
- Designer delivers NFT images and promo material
- Legal team ensures compliance and addresses legal requirements
- Commissioning pack creation and additional features with the NFT marketplace and partners
- Finalising the website with updated information
- Executing the marketing plan and exploring partnerships
- Notifying the WAX team for handling increased traffic during the sale
SALE PHASE
- Carrying out final marketing efforts
- Testing packs and pages before the final sale
- Sale takes place
POST-SALE PHASE
- Introducing previously determined features
- Carrying out marketing efforts to promote features
- Evaluating sales in order to improve future sales
- Sale proceeds (on a monthly basis if necessary)
- Proceeding market fee distribution on a monthly basis
THE SOLUTION
Our team carefully analysed the client’s vision for bringing art and collectibles with a dynamic model to the blockchain. We developed suitable solutions based on their mission statement.
- CREATING CONCEPTS: Engaging collections that always leveraged the best parts of previous collections and combined them to make the next collection even better.
- EFFECTIVE MARKETING: Creation of marketing campaigns that effectively reached and engaged the target audience and also efficiently gathered feedback from the community allowing us to release collections that are aligned with the community’s wants and needs.
- CONTINUOUS INNOVATION: Close collaboration with marketplaces and technology providers to continuously offer new ways to buy, trade, sell, own, and use the bought NFTs.
- PHYSICAL AND DIGITAL: Facilitating the inclusion of tokenised RWA (art pieces) to give collectors more incentives to fill their collections.
GEEPEEKAY COLLECT N’ CRAFT COLLECTION
COLLECTION ON ATOMICHUB MARKETPLACE
NFT EXAMPLES
